Food Marketplace · Brand & Product
Every kitchen,
a story worth selling.
Tubkha turns home cooks into local sellers. We built the brand and the product concept for a marketplace where a neighbour's recipe becomes tonight's dinner, and a small income.
The Brief
The best food in any city is already being cooked. It just has no way to reach you.
Tubkha started with a simple observation: every neighbourhood is full of people who cook better than most restaurants, and none of them have a storefront. The opportunity was a marketplace that gives home cooks a way to sell, and gives everyone else a better dinner.
That kind of product lives and dies on trust and appetite. The brand had to feel like a warm kitchen, not a cold delivery app, and the product had to make ordering from a stranger feel as safe as eating at family's.
How We Worked
From a neighbourhood idea to a brand and a buyable product.
We anchored Tubkha on community over convenience: real cooks, real kitchens, real stories. Warmth is the moat a faceless delivery app cannot copy.
A single-line chef's-hat mark, a friendly lowercase wordmark, and a palette of fresh bread, honey, and roasted brown.
A mobile concept built around the cook: browse by kitchen, read the story, order in a tap, with trust signals at every step.
Social templates, cook-onboarding visuals, and packaging cues so the experience stays warm from feed to front door.
The System
What we shipped.
- ✓Complete brand identity with chef's-hat mark
- ✓Mobile app UI/UX concept with cook-first architecture
- ✓Social media templates and cook onboarding visuals
- ✓Packaging and delivery experience design
- ✓Brand guidelines and launch kit
Ready to build something worth talking about?
Tell us what you’re working on. We’ll tell you if we’re the right fit — and if we are, we move fast.