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Case Study
Food Ingredients · B2B Trade Identity

Global trade,
engineered into trust.

GII moves food-grade ingredients across borders for the region's manufacturers. We built a brand that signals exactly what buyers pay for: quality, traceability, and a name that clears customs without a second look.

A container terminal at the port, where GII moves food-grade ingredients across borders
Client
Gulf Ingredients Insights
Industry
Food Ingredients Trade
Scope
Branding, Digital
Year
2024
The Brief

In trade, your brand is your paperwork. It either reassures a buyer, or it raises a question.

Gulf Ingredients Insights sources and supplies food-grade ingredients to manufacturers across the GCC and Egypt. In that world, a purchase order can be worth more than a building, and it goes to whoever feels safest to deal with.

The company had the licenses, the relationships, and the track record. What it did not have was a brand that said so at a glance. We gave GII an identity that looks as fresh as what it ships and as solid as the contracts behind it.

Orange for the produce. Green for the trust. A name that reads clean on an invoice and a shipping container alike.
How We Worked

From a licensed trader to a brand buyers recognise.

01
Position
We framed GII around its real edge: freshness you can trace and experience you can call. "Quality delivered with experience" became the line everything hangs on.
02
Identity
A warm citrus mark, the "g" reading as fruit with a fresh leaf, balanced by a grounded green wordmark that carries the corporate weight.
03
Trade Kit
Catalogues, spec sheets, and quotation templates built so the sales team looks consistent from the first email to the final bill of lading.
04
Digital
A clean digital presence and product taxonomy so a buyer can scan the range and reach the right desk in seconds.
The System

What we shipped.

A mark that tastes fresh

The lowercase "g" curves into a ripe citrus with a single leaf, warmth and produce in one move. Set against the deep-green company name, it balances appetite with authority.

  • Citrus-and-leaf symbol with a grounded green wordmark
  • Licensed-trader lockup with registration line built in
  • Works at container scale and on a quotation footer
The GII citrus mark and Gulf Ingredients Insights wordmark

Built for the trade floor

We organised the entire range into a taxonomy a buyer can scan in seconds, the backbone of the catalogue and the site.

Category
Grains & Pulses
Category
Spices & Herbs
Category
Oils & Fats
Category
Dairy & Proteins
Category
Sweeteners
Category
Functional Additives
Identity System

The system, at a glance.

Palette
Citrus
Amber
Field Green
Deep Green
Cream
Typography
Aa
Barlow Condensed · Black
Headlines
Barlow · Regular
Catalogue & specs
Brand Line
Quality delivered with experience.
Impact

A trader that finally looks the part.

6
Ingredient categories structured into one taxonomy
2
Markets served under one brand: GCC and Egypt
1
Sales kit, from first email to bill of lading
100%
Consistent identity across print and digital
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