Gulf Ingredients Insights sources and supplies food-grade ingredients to manufacturers across the GCC and Egypt. In that world, a purchase order can be worth more than a building, and it goes to whoever feels safest to deal with.
The company had the licenses, the relationships, and the track record. What it did not have was a brand that said so at a glance. We gave GII an identity that looks as fresh as what it ships and as solid as the contracts behind it.